SPIEF 2023:
Diamond Tech Booth
Interactive Product Showcase
At the St. Petersburg International Economic Forum 2023, the company wanted to present complex industrial equipment and synthetic diamond technology in a compelling and accessible way. The task was to transform technical information into an engaging visual experience that would attract visitors to the exhibition stand and clearly communicate the company’s innovations. We designed two interconnected multimedia installations as the core of the brand booth.
The first installation was an interactive showcase — a display table with an embedded screen presenting real product samples with short animated descriptions and a miniature model of the manufacturing plant. We designed the full visual system: interface logic, UI, screen content, and physical aesthetics of the touch table.
The first was a large 2×3 meter LED wall paired with an interactive touch table. Physical product models were placed on the table, and when a visitor tapped the corresponding icon on the touch interface, the LED wall launched a synchronized video presentation revealing technology, process, or use case.
