Museum of Eastern Mari Culture

Mari Cultural Center, Ufa, Russia
company: Media Minds & Media RB Engineering Group
Role: Art Director / Lead Designer

A small regional museum wanted to present the heritage of the Eastern Mari people in a way that would resonate with modern audiences while preserving cultural authenticity.

concept

produciton

We combined artifacts with a series of immersive media experiences. Visitors could explore cultural traditions through an interactive table with a dynamic calendar of Mari holidays, projection-based storytelling, touchscreens with accessible narratives, and ambient audio featuring Mari language and nature recordings. The visual identity was based on authentic patterns and traditional color palettes.

Touchscreen interface with timeline and cultural content

Technical drawings and visual guidelines for the Eastern Mari Culture Museum

Design documentation and visual guidelines for the Eastern Mari Culture Museum

Design documentation and layout specifications for the museum’s multimedia installations

Despite its modest scale, the museum became an immersive cultural environment that preserves intangible heritage — language, music, and oral history — and makes it engaging for a broader audience.

Exhibition space combining cultural objects with interactive installations

Design of digital storytelling interface for the Eastern Mari Cultural Museum

Credits

Project Director: Anton Saraev
Art Director: Alex Parshin
Project concept: Karen Tarzyan
Interior concept: Victoria Kurbanova
Sound design: Dmitry Vasiliev
Interior Design: Nastya Kamenko
Graphic design: Oksana Kuzmina
Programmer: Jasur Sadekov
Content manager: Oksana Balandina

with the support of the Ministry of Culture of the Republic of Bashkortostan, the Media RB Engineering Group and the Media Minds agency.