"Oil" — Multimedia Exhibition at VDNH

Client: VDNH | Lukoil
Company: Ascreen
Role: Lead Visual Designer (UI identity)

The pavilion needed to explain the complex oil production cycle to a diverse audience — from school groups to industry professionals — without overwhelming them with technical information.

Oil Museum at VDNH — exterior view of the exhibition building
Interior of Oil Museum at VDNH

We defined the visual language and interface system for all multimedia experiences in the pavilion. Working closely with curators, engineers, and developers, we ensured consistency across UI, on-screen storytelling, and spatial graphics.

The exhibition was structured into four thematic zones — History, Science, Technology, People & Oil — each incorporating interactive installations, touch-based applications, AR/VR experiences, holographic media, games, and educational films. 

UI concept for touchscreen exhibit at the Oil Museum, VDNH
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Information screen interface from the Oil Museum multimedia exhibit
UI concept for touchscreen exhibit at the Oil Museum, VDNH

The pavilion became one of the most engaging educational spaces at VDNH, offering visitors a hands-on understanding of the oil industry through intuitive multimedia and a unified visual identity.

view of interactive table at Oil Museum
view of interactive touch screen at Oil Museum
Exposition at Oil Museum
Museum visitors exploring interactive exhibits at the Oil Museum
Museum visitors exploring interactive exhibits at the Oil Museum
Museum visitors exploring interactive exhibits at the Oil Museum

© Alex Parshin, 2025